Today's Marketing

Home
Categories

October 29.2026

2 Minutes Read

ChatGPT Ads vs Google Search Ads: A New Era of Digital Marketing for SMEs

Ultimate Google Ads PPC Guide download banner

Understanding ChatGPT Ads: What You Need to Know

In the evolving landscape of digital advertising, two Goliaths are now vying for a spot in your marketing strategy: ChatGPT Ads and Google Search Ads. While Google has long been the kingpin of search-based advertising, ChatGPT is emerging as a formidable challenger by offering a more personalized approach to reaching potential customers.

ChatGPT Ads, introduced in beta by OpenAI, allow businesses to display advertisements tailored to the context of conversations. Unlike traditional ads that rely on explicit search terms, ChatGPT Ads integrate seamlessly into chat interactions. This innovative method can amplify consumer engagement at the moment they are seeking help or guidance.

How are ChatGPT Ads Different from Google Ads?

When considering ChatGPT vs. Google, the differences are striking. Google Ads typically utilize keyword bidding, placing your ad as users search for specific items, while ChatGPT pairs ads with relevant discussions, operating more like a personal shopper than a conventional search engine. This distinction means businesses must think about their target audiences differently depending on the platform.

Benefits of both Platforms for SMEs

Small and Medium Enterprises (SMEs) stand to gain unique advantages from these platforms. For instance, Google Ads can effectively drive specific traffic to your website when customers know what they want. In contrast, ChatGPT Ads can foster more profound connections by addressing customer inquiries in real-time. The ability to engage customers based on their needs can enhance brand loyalty and improve conversion rates.

Embracing a Hybrid Approach: The Best of Both Worlds

As you weigh your options, consider a hybrid advertising strategy that maximizes the strengths of both platforms. By experimenting with both advertising types, you can discover which resonates most with your audience, optimizing your budget accordingly. The future of digital advertising may lie in blending traditional methods with innovative, AI-driven strategies. This approach not only keeps your marketing fresh but also ensures you are prepared for the rapidly shifting landscape.

Conclusion: Choose What Fits Your Strategy

As you decide between ChatGPT Ads and Google Search Ads, it’s essential to evaluate your marketing objectives, customer engagement styles, and measurement capabilities. The landscape is changing fast—being adaptable will help keep your business ahead of the curve. Explore the potential of these tools today, and don’t hesitate to delve into a hybrid strategy. The right choices could redefine your advertising success!

SEO Strategy

Write A Comment

Please complete the captcha to submit your comment.

Related Posts All Posts

10.30.2026

Navigating AI Citation Stability: What Every SME Needs to Know

Update Understanding AI Citations: A New Frontier for SMEs As artificial intelligence reshapes how we access information, understanding AI citations becomes crucial for small and medium enterprises (SMEs) looking to enhance their visibility. Recent research conducted on 37,500 citations across five AI tools reveals significant insights into the nature of these citations—an essential element for any business aiming to thrive in the digital landscape. With the rise of AI-driven services, comprehending how these tools evaluate and cite information can offer SMEs a competitive advantage. The Volatility of AI Citations: A Built-In Feature One of the key findings is the volatility associated with AI citations; they tend to fluctuate frequently. Instead of viewing this instability as a drawback, SMEs should accept it as an inherent component of AI-driven information retrieval. With 50% to 83% of citations disappearing daily, this behavior underscores a dynamic environment where businesses need to continuously put their best footing forward. It’s more productive to aim for consistent appearances over time rather than obsess over individual drops. This understanding can help SMEs adjust their strategies, focusing on long-term visibility rather than short-term citations. What Happens When Citations Drop? Interestingly, while many citations may vanish momentarily, a significant portion—around 75%—returns within 20 days. This indicates that a drop in citation doesn’t always equate to a loss of relevance or quality. As a result, examining your citation history over time will provide a clearer picture of your brand's standing in the AI landscape. It’s crucial for SMEs to recognize this trend because it can inform how they manage their brand's presence online; understanding that sometimes stability may be deceptive can help them avoid unnecessary panic when citations fluctuate. Stability Factors: What Affects AI Citations? SMEs also need to pay attention to specific factors influencing citation stability. For instance, a citation that remains active for more than eight days has a high chance of returning, which is encouraging for brands trying to establish a foothold in AI queries. In contrast, citations that appear for only a single day have a notable likelihood of not coming back. This emphasizes the importance of maintaining quality content that not only captures attention but also answers users' questions effectively. Hence, SMEs should prioritize creating dependable, informative, and engaging content that can stand the test of time, increasing their chances of being cited by AI tools repeatedly. Maintaining SEO Fundamentals in AI Tools Even in the age of AI, the basics of SEO still hold strong, acting as the foundation upon which citation stability is built. Ensuring your website ranks well involves more than just striving for backlinks or high domain authority; it entails providing direct answers to user queries and optimizing for search traffic. More backlinks or domain authority (DR) won’t lead to longer-lasting citations unless the foundational principles of SEO are upheld. Simple actions, such as consistent updates, ensuring each page is performing optimally, and crafting relevant content, can make a significant difference. As part of an ongoing SEO strategy, SMEs should not overlook the basics, as they are instrumental in achieving lasting visibility on AI platforms. Separating Brand-Centric Queries from General Searches Tracking different types of inquiries can yield valuable insights for SMEs. Distinctions between individual brand queries (like pricing) and broader questions (such as 'best X') matter immensely. By categorizing search intent, SMEs can tailor their content strategy more effectively, enhancing their chance of being repeatedly cited in different contexts. This targeted approach not only boosts citation frequency but also helps businesses build a more efficient marketing strategy that resonates with their audience. The Importance of Continuous Improvement SMEs should also remain vigilant when it comes to analyzing their citation presence. A return of citations should not be perceived as a singular victory; rather, it’s essential to look for sustained improvement over time in citation metrics. Regular monitoring can highlight whether implemented changes are yielding the hoped-for effects, fostering innovation and adaptation within the organization. By maintaining a continuous improvement mindset, SMEs can better position themselves within the competitive landscape of AI citations. Practical Steps for SMEs To effectively navigate the complexities of AI citations, SMEs should consider implementing several practical steps. Firstly, establish a regular routine for monitoring citation metrics using tools that track performance over time. Secondly, outreach to industry professionals or networks to share high-quality content that answers relevant user inquiries can significantly improve citation longevity. In addition, utilizing analytics tools to gain insights into which types of content are attracting citations can help SMEs refine their strategies as needed. Finally, staying educated on the latest trends in AI tools and their methodologies can empower businesses to remain agile and adaptive to any changes in the digital landscape. AI Insights: Embracing the Future For SMEs navigating the complexities of harnessing AI tools, understanding citation behaviors can empower more strategic marketing efforts. As the digital landscape continues to evolve, this knowledge will be essential for maintaining a competitive edge. Recognizing the caprices of AI citations is not merely academic; it’s a valuable asset to any business aiming to thrive in a data-driven world. Ultimately, embracing these insights and adjusting strategies accordingly can lead to improved visibility and brand recognition, ensuring that SMEs not only survive but flourish in the age of AI.

10.29.2026

Unlocking the Secrets of Optimizing Images for Multimodal Search

Update Understanding Multimodal Search: What You Need to Know The landscape of search has changed remarkably with the advent of multimodal search, which allows users to engage with search engines in more intuitive ways, beyond mere text queries. These new capabilities, including image uploads and voice commands, mean businesses must rethink how they optimize content to remain visible. For small and medium enterprises (SMEs), adapting to this shift is crucial for staying competitive in an ever-evolving digital marketplace. This transformation also requires an awareness of how your customers interact with technology. They are increasingly accustomed to finding information quickly and effortlessly, so businesses need to align their strategies with this expectation. Why Image Optimization Goes Beyond Standards Images have traditionally served as supplementary content on websites. However, they now play a central role in the user experience. A photo of a product can trigger searches for similar items, highlighting the importance of ensuring all images are not only optimized for page speed but also easily discoverable. A proactive approach in this area can significantly enhance your website’s visibility, driving more traffic from searches conducted through visual queries or voice commands. Moreover, as the emphasis on visual content grows, customers are prompted to engage with brands in new ways. This shift opens doors for SMEs to create unique marketing strategies that resonate well with their audience. A visually compelling image can capture attention instantly, making it essential to invest in high-quality photography and thoughtful design. When aggregated with proper optimization techniques, these images can serve as powerful tools to attract potential customers. Key Steps to Optimize Your Images for Multimodal Search Equipping your images for success in multimodal search involves several actionable steps. First, ensure your images are crawlable and indexable by search engines. You can start this process by utilizing Google Search Console. Check the visibility of your images under the “Search results” report, filter by “Search type: Image,” and analyze which pages are generating impressions. Notably, the introduction of the “Multimodal” search option allows for tracking how content performs when images are involved in searches. Additionally, it is important to properly label your image files with descriptive filenames. Instead of using generic names, choose names that reflect the content, as this can improve indexing. For example, instead of image123.jpg, use red-vintage-dress.jpg to provide more context to search engines. Another effective technique is to create image sitemaps. These help search engines understand the structure of your site's images and boost the chances of being indexed appropriately. The Importance of Manual Testing While tools and analytics provide crucial insights, nothing beats firsthand testing. Performing hypothetical searches using your own image can reveal how well your products are represented in multimodal queries. Services like Google Lens allow you to upload an image and see if your company’s photo returns relevant results. By doing so, you can assess if your images are ranking effectively against competitors' content. Incorporate manual testing into your routine by checking not only your images but also the keywords and phrases associated with them. If you discover gaps or discrepancies between what your images represent and how they are actually being searched, take action quickly to update your strategy. This ongoing evaluation is key to maintaining a competitive edge. Decoding Insights from Search Results A deeper understanding of where your images stand can be gained using commands in Google Images. For instance, using the src: operator allows you to look up the pages referencing your image. If you find little or no results from your own site, it might indicate an issue with indexing. Addressing these issues promptly is essential for leveraging visual searches effectively. Beyond the src operator, consider utilizing various analytics tools to monitor the performance of your visual content more closely. Knowing how many clicks or interactions your images receive can help you determine what resonates most with your audience. You might be surprised by the patterns that emerge, providing valuable insights to drive your marketing strategies forward. Real-World Implications for SMEs For SMEs, optimizing images for multimodal search is not just a technical necessity; it’s also an opportunity to connect with customers more authentically. By improving visibility through enhanced image searching, businesses can create richer, more engaging connections with their target audience—critical in today’s saturated market. Effective image optimization can lead to higher engagement rates, and ultimately foster a sense of loyalty among customers. When customers see their specific needs reflected accurately through engaging visuals, they are more likely to feel a connection with your brand. This connection can transform into repeat business and greater customer advocacy, a vital component for growth for small and medium enterprises. Tools and Techniques for Ongoing Optimization Incorporate a routine of regular audits of your image content to ensure they meet the latest best practices for visibility. Tools like Google Analytics can provide actionable insights on traffic sources related to image searches. Match your strategy with actionable techniques, such as ensuring your image alt texts are descriptive and keyword optimized to help search engines understand your images better. This not only positions your site to rank better in search results but also enhances accessibility for users with visual impairments. Experiment with various formats, such as videos or infographics, as well. These types of media are becoming increasingly popular and can provide diverse entry points for your audience, complementing your image content. Striking the right balance can lead to a comprehensive strategy that showcases your brand effectively. Taking Action: What Are Your Next Steps? Now is the time to reassess how your digital content—especially images—aligns with today’s search capabilities. Start optimizing your images, testing search queries, and analyzing results to ensure your enterprise can harness the advantages of multimodal searches. Explore courses or workshops on SEO that offer specialized training in image optimization to fully equip yourself for this new frontier. Small and medium enterprises have a unique opportunity to tap into the innovative realms of multimodal search. By implementing strategies that ensure your images are optimized and visible, you're setting the foundation not just for better search performance, but also for improved customer engagement. Get started today and ensure your business is prepared for the future of search. The world is evolving, and aligning your business strategies with these changes can pave the way for success.

10.29.2026

OpenAI's Aura Safety Check: What SMEs Need to Know

Update The Hidden Dangers of OpenAI's Aura Safety CheckIn today's competitive digital landscape, understanding how AI interacts with your website is crucial, especially for small and medium enterprises (SMEs). OpenAI's Aura safety check plays a pivotal role in determining whether its browsing tools, like ChatGPT, can access your site. What many do not realize, however, is that being flagged by this safety check can unexpectedly block access to your content, even if your site complies with standard web rules. This concern is not just technical; it has real-world implications for businesses trying to reach their audience effectively.Understanding Web Crawlers vs. Browsing ToolsTo fully grasp the implications of OpenAI's Aura system, it’s essential to understand the distinction between various types of web crawlers. While conventional crawlers like GPTBot and OAI-SearchBot operate under established guidelines, they differ significantly from the browsing tools governed by the Aura safety check. The latter is not merely concerned with whether a site is safe; it actively decides what content is permissible for AI tools to access, which can have profound consequences for your business.The Impact of Being BlockedImagine launching an innovative campaign only to discover that OpenAI's safety check has blocked your website from being accessed by AI tools. This situation is not just a minor inconvenience; it can lead to loss of traffic, engagement, and ultimately, revenue. It's particularly alarming for recognized brands that find themselves on the global blocklist—sometimes without any explanation as to why their content has been restricted. For many SMEs, this can translate into lost sales opportunities, diminished brand presence, and reduced customer loyalty.Why Does It Happen?The reasons behind being flagged by Aura remain largely opaque. As there's no mechanism for site owners to appeal a block once it's been implemented, speculation abounds about what triggers such an action. Some theorize that certain types of user interactions or content can inadvertently lead to blocks, leaving SMEs in the dark about what can be done to prevent this. As a result, SMEs are left navigating a minefield, unsure of what specific actions or content triggers the safety system.Emphasizing Compliance and SecurityIn response to the potential negative impacts, SMEs must prioritize not only compliance with established web rules but also foster a security-oriented approach towards their digital content. Regular audits of site safety and adhering to best practices can help mitigate the risks associated with unexpected Aura blockages. Ensuring compliance with legal and ethical content guidelines is essential, not just for avoiding blocks but for building trust with your audience.What You Can DoSmall and medium enterprises can take proactive measures to navigate the complexities of OpenAI’s browsing landscape. Here are some practical steps:Review and Update Website Permissions: Make sure that your website’s security settings are configured correctly and effectively. Clear guidelines about who has access to what parts of your site can help avoid unnecessary security concerns.Adhere to Content Guidelines: Familiarize yourself with OpenAI's content regulations to ensure that your materials are safe to be crawled and indexed. This knowledge can help prevent unintentional violations that may result in a block.Invest in Digital Audits: Consider requesting professional digital audits that regularly check your site's compliance with various standards and protocols. These audits can identify potential vulnerabilities before they become problems.Engage Your Audience: Maintain a transparent dialogue with your audience about what content is available and safe for them. Clearly communicating your commitment to providing quality content can help retain their trust, even in the face of potential access issues.Future Predictions: Navigating AI's InfluenceAs artificial intelligence tools evolve, so too will the rules that govern them. The landscape for small and medium enterprises will likely become more nuanced, requiring ongoing adaptation and education. Staying informed about changes to AI policies and practices will help businesses secure their place in the digital sphere. Moreover, SMEs may benefit from participating in forums and networks where AI-related best practices are shared, enabling them to keep up to date with the latest trends that affect their digital presence.Take Action NowTo remain visible in an increasingly crowded digital marketplace, small and medium enterprises must take action. Enhancing your website's safety measures, understanding AI browsing implications, and advocating for transparency in how blocklists are managed can prevent unnecessary disruption to your online presence. Take the time today to audit your website and safeguard your content against unforeseen challenges. In the long run, knowing how AI interacts with your site not only empowers your business but also protects your audience's access to valuable information.By being proactive about your site's compliance and security measures, you can help ensure that your business remains resilient in the face of unpredictable digital challenges. Now is the time to embrace robust strategies that secure your content's accessibility, reinforcing your position not just as a business, but as a trusted resource for your community.

+14073350095

AVAILABLE FROM 8AM - 5PM

City, State

Orlando, Florida

ABOUT US

We started this company to help small local businesses and larger ones. We are owned and operated by disabled American Veterans, and we all work from home. Most of our business is conducted via Zoom meetings, so we currently do business all over the United States. However, we still keep an eye out for the small business next door that is having a hard time. We hope you will join us and let us help you.

{"company":"TLK Creative Enterprises LLC","address":"20744 Reynolds Pkwy","city":"Orlando","state":"Florida","zip":"32833","email":"info@repmarketer.net","tos":"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","privacy":"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"}