Today's Marketing

Home
Categories

September 10.2026

2 Minutes Read

Discover the AI Search Tools SMEs Needs to Thrive in 2026

Banner promoting HubSpot's AI search tools for marketers.

Revolutionizing Marketing: Essential AI Search Tools for SMEs in 2026

As we move toward an era dominated by artificial intelligence, small and medium enterprises (SMEs) must adapt to meet the evolving demands of consumers. In 2026, several AI search tools will redefine how businesses connect with their target audiences, streamlining operations, and enhancing customer experiences.

Understanding AI Search Tools

AI search tools use intelligent algorithms to streamline how users find information online. This means that not only will SMEs be able to offer more personalized experiences, but they can also analyze customer behaviors and preferences to better tailor their marketing strategies. One popular tool shaping the future is ChatGPT, which has revolutionized customer service interactions by providing instant responses and personalized recommendations.

Making Search More Relevant

What makes these AI-powered tools particularly exciting is their ability to provide more relevant search results. This leads to higher user engagement and increased conversions. Tools like SurferSEO and Frase have emerged as favorites among SMEs, allowing for keyword optimization alongside content strategies based on real-time search trends.

The Human Element in AI

Nevertheless, while these tools enhance efficiency, they do not replace the essential human touch. From storytelling in content marketing to embracing the unique character of local businesses, it is crucial for SMEs to remember that behind every purchase is a person with emotions and stories that matter. Using AI should enhance these connections, not erase them.

Staying Ahead of the Curve

For SMEs eager to stay ahead, exploring the latest AI search tools can provide a significant advantage. By integrating technology with personal narratives, businesses can foster deeper relationships with their customers, turning transactions into meaningful connections.

As we look forward to 2026, the blend of technology and storytelling will continue to be at the heart of effective marketing. Embrace these tools and honor the stories that make your business unique to thrive in this new landscape!

SEO Strategy

Write A Comment

Please complete the captcha to submit your comment.

Related Posts All Posts

09.11.2026

Unlock Business Growth with Google's New Post View Counts Feature

Update Google's Game-Changing Insight for SMEsIn a significant move, Google has reintroduced post view counts in the Business Profile dashboard, a feature many small and medium enterprises (SMEs) have long awaited. As of September, businesses can now track how many times local customers have viewed their posts over the past 18 months across Search and Maps. This update, which comes three and a half years after Google discontinued the post view metric, aims to give business owners critical insights without requiring third-party tools.What does this mean for SMEs? Understanding which post types resonate with customers—whether they are updates, offers, or events—can play a vital role in shaping marketing strategies. The ability to monitor engagement directly translates into action, enabling business owners to refine their messaging and improve their service offerings.The Impact of Visibility MetricsGoogle's post view counts provide a unique visibility measure for businesses. Each post card in the Business Profile now displays a view count that combines the statistics from both Search and Maps. This impressive upgrade not only simplifies tracking but also enhances the decision-making process for local businesses looking to grow their online presence. By analyzing this data, SMEs can identify high-performing posts and glean insights into what engages their audiences the most.Tracking views indicates consumer engagement levels, which can guide future content. This information empowers businesses to tailor their posts to include more of the content that attracts attention, optimizing their marketing efforts. For example, if a specific post about a seasonal sale generates substantial views, it signals that the audience is interested in promotions, encouraging businesses to replicate successful strategies in future campaigns.What This Means for Digital Marketing StrategiesThe newfound ability to monitor post views could significantly enhance digital marketing strategies. Previously, businesses struggled to gauge the effectiveness of their posts effectively. With this update, they can now respond dynamically to their audience's preferences. For instance, if a certain event post garners numerous views, businesses might consider creating similar content or promotional campaigns to build on that momentum.This feature has also elevated local SEO strategies. Engaging posts are likely to improve rankings on Google's search results, as the algorithm favors content that generates interest. Regularly posting updates, offers, and event announcements can lead to higher visibility on local searches, allowing SMEs to outshine competitors and attract more local customers. Additionally, integrating local keywords in these posts can further enhance visibility and engagement.Navigating the Transition: Insights for SMEsWhile the rollout has begun globally, it's important to note that these metrics are currently not yet available through Google’s API. This reality means many plugins and external tools may not yet be able to capitalize on this influx of data. Nonetheless, businesses should actively engage with their Business Profile through the dashboard and adapt content quickly to trends observed from post views as they become more accustomed to these metrics.To facilitate this adjustment, it may be productive for SMEs to dedicate time to learning about analytics. Many online resources are available, including Google’s own tutorials, that can help business owners understand how to interpret post view data and leverage it for maximum effect. Engaging with online communities, whether through webinars or forums, can also foster a deeper understanding of best practices in managing a Business Profile.Anticipating Future ChangesAs with any update, SMEs should stay vigilant for further changes. Google has not defined what constitutes a post view, leading to questions about whether it accounts for unique visitors or total views. Precise definitions will be critical as businesses adjust to these insights, making it vital to keep abreast of Google's evolving definitions and guidelines. The lack of clarity might be challenging in the beginning; however, clear communication from Google about updates will help businesses define their approach effectively.Moreover, Google is integrating Business Profiles with the Gemini app, which could extend tracking capabilities beyond the dashboard. This additional feed of potential insights could be a game-changer for SMEs looking to streamline operations and maximize online engagement. Keeping informed about these changes will help SMEs stay at the forefront of digital marketing practices and ensure they are always ready to adapt to new developments.Your Next Steps: Make the Most of Post View CountsTo effectively utilize this new feature, SMEs should:Regularly check the performance of their posts and adapt their content strategy accordingly. Understanding data intricacies can lead to more impactful marketing efforts.Engage with their community based on the insights gathered and foster an ongoing relationship with customers. Building customer rapport is essential for loyalty and retention.Consider developing promotional efforts geared towards the types of posts that generate the highest view counts. Tailored promotions can boost sales and increase brand visibility in the long term.This focus on monitoring and adjusting strategies based on actual data rather than assumptions may lead to higher engagement rates and ultimately increased conversions for businesses. The journey towards better business visibility begins with informed decisions based on clear data.Join the MovementEmbrace these advancements in your marketing strategy and leverage the insights from Google’s post view counts. Staying informed and proactive will position your business for long-term success while also cultivating stronger connections with your local audience. Embrace these insights and use them to power your business's future success on Google. Explore the new post view features in your dashboard today and start crafting content that resonates with your community!

09.11.2026

Is Your Local SEO Strategy Ready for Google's AI Updates? Here's What to Know

Update Understanding the Evolution of Local SEO As artificial intelligence continues to reshape how search engines operate, local businesses must adapt their SEO strategies to remain competitive. Leading the charge, Google's upcoming AI updates highlight the importance of local signals—information that Google uses to make recommendations for local searches. According to recent industry data, a staggering 68% of brands are missing the opportunity presented by these AI recommendations. This gap can cause small and medium enterprises (SMEs) to fall behind their competitors. For SMEs, neglecting to enhance and optimize local signals can mean the difference between being discovered by potential customers or getting lost in the digital crowd. Why Local Signals Matter Local signals are essential as they guide AI in determining which businesses to recommend. This information includes: - Location accuracy - Contact details - Customer reviews - Engagement metrics Each of these elements contributes to how well a business can rank in local searches. If this data is inconsistent or out-of-date, AI systems may favor competitors with cleaner, more reliable information, further marginalizing businesses that fail to grasp this change. Maintaining updated local signals also builds trust and credibility with both the AI and the customers it aims to serve. What to Expect from Google’s AI Updates Google’s next series of AI updates will enforce stricter requirements on these local signals. These updates will not only alter how businesses are displayed in search results but will also change the way customers interact with them. Unlike traditional searches where clicks often lead to a website, AI search may directly guide customers to book appointments or make decisions based on information collected from various data points. The implications for businesses are profound, necessitating keen awareness of upcoming changes. Understanding these shifts allows businesses to proactively adjust their strategies to align with consumer behavior trends influenced by AI. 5 Local Marketing Strategy Fixes To stay ahead of the curve, businesses should implement five specific strategies in response to Google’s AI changes, ensuring they remain competitive in an evolving landscape: Ensure Consistency: Regularly audit your business information across all platforms to guarantee data consistency, including your website, Google Business Profile, and social media. Consistency builds trust with both search engines and customers. Enhance Your Reviews: Actively encourage happy customers to leave reviews. A strong portfolio of positive reviews can enhance your visibility and credibility in Google's eyes, helping you stand out more in local searches. Optimize Your Profile: It’s crucial to keep your business profile updated with accurate location, operating hours, and engaging content. An optimized profile can create a positive first impression and lead to higher bookings. Utilize Local Keywords: Integrate relevant local keywords into your content to improve local search rankings. Understanding what local customers are searching for is key to creating content that resonates. Engage with Local Communities: Form connections with local organizations or influencers. Partnering with community members can amplify your reach and establish your business as a trusted local presence. By focusing on these five areas, SMEs can dramatically improve their chances of being recommended by Google’s AI, ultimately driving more foot traffic and bookings. How to Prepare for the AI Changes To take actionable steps in preparation, business owners can join a comprehensive webinar hosted by Google and industry experts on September 24 at 11 am ET. This session will unveil the upcoming changes and offer insights into how businesses can prepare effectively. Attendees will learn what local signals AI reads and how to audit their locations effectively. Moreover, they will gain a clearer understanding of their competitive landscape and actionable steps to stand out. The Future of Local Search: Predictions and Insights Looking towards the future, it’s evident that the ability to influence AI-driven recommendations will become increasingly pivotal for local businesses. As AI continues to evolve, balancing technology with human connection becomes essential. The evolution of local SEO is not just about technology but also about adapting to a world where AI shapes consumer behavior. Businesses that embrace these changes and understand their implications are more likely to thrive in an interconnected, digitally-driven marketplace. This entails being open to continuous learning and adaptation, which is vital in today’s fast-paced digital environment. Call to Action: Don’t Miss Out! Recognize the importance of getting your local SEO strategy in shape for Google’s next AI updates. Take action by registering for the webinar today to ensure that your business is not left behind. Access invaluable tips and strategies to navigate the complexities of the new AI landscape and maintain a competitive edge over rivals. By staying informed and proactive, businesses can leverage AI to enhance their local search presence and attract more customers.

09.10.2026

Unlocking Digital PR: Why SMEs Should Rethink Their Strategy

Update Understanding Digital PR: A Necessary Shift for SMEs Digital PR, short for digital public relations, has evolved into an essential strategy for businesses trying to expand their reach within the fiercely competitive market. It's not just about getting a mention on a renowned platform like Forbes; it's about effectively establishing trust with audiences through credible third-party sources. As the digital landscape shifts, so do the methods by which consumers discover and choose brands. Interestingly enough, a well-planned digital PR strategy acts as a catalyst for turning potential customers into loyal advocates by enhancing brand visibility and positioning. Digital PR is no longer a backstage player in the grand scheme of SEO; it’s now front and center. The Pitfalls of Traditional SEO Focus Many businesses still cling to traditional SEO methods that focus heavily on on-site strategies, often to their detriment. This still-prevailing belief creates a blind spot that can hinder visibility in a world where search engines—especially newer AI language models—rely heavily on third-party citations for reliable information. Recent studies, including one by Muck Rack, highlight that an astounding 84% of citations come from earned media sources. This staggering statistic means businesses need to expand their focus beyond mere content on their sites to include outward visibility across the web as part of their digital marketing strategy. The Power of Third-Party Citations When you search for products or services today, the results are often swayed by the opinions and reviews from others—particularly respected sources—in addition to the brand's own messaging. Research indicates that during the early stages of the buyer's journey, consumers heavily lean on feedback from trusted third-party sites. This reliance underlines the importance of being mentioned and cited by others within your industry. It’s a game of perception, and digital PR serves as the best strategy to influence how your brand is viewed, thus shaping consumer choices. The True Benefits of In-House Digital PR There’s a common misconception that a brand must engage an agency to successfully implement digital PR. However, businesses have everything they need to conduct effective campaigns in-house. This includes leveraging internal data, industry expertise, and unique customer insights. In-house teams enjoy several advantages over agencies: they benefit from a deep understanding of their brand’s context, established relationships that agencies can’t easily replicate, and accelerated learning through hands-on experience. This setup can facilitate faster decision-making and maneuverability in campaign execution, allowing SMEs to be more agile and responsive to market changes. Building a Digital PR Strategy: Essential Steps So how can small and medium enterprises implement a successful digital PR strategy? Start by identifying your unique strengths. What data, expertise, or insights can you leverage to create stories that resonate with your audience? This may involve brainstorming or collaborating with your team to uncover hidden assets that could become valuable content for outreach. Once you have a clear understanding of your assets, the next step is to create targeted outreach campaigns. Engage with journalists and influencers who resonate with your brand mission, establishing genuine connections that can lead to authentic mentions and citations. Case Study: Transformations Through Digital PR Take Toto, a brand recognized for its innovative toilet products. A strategic digital PR campaign transformed its industry perception, dramatically expanding its reach into the AI supply chain. Before the campaign, Toto’s brand identity revolved primarily around sanitary ware. However, following a focused effort to shift narratives using digital PR, the company’s positioning evolved to encompass tech innovations and eco-friendly solutions, showcasing the power of PR in closing perception gaps. This shift not only enhanced brand visibility but also resonated with a growing consumer interest in sustainable and technologically advanced products. The Future of Digital PR for SMEs As we look to the future, it is increasingly clear that digital PR will only become more vital for SMEs aiming to thrive in a digital-first landscape. With the ongoing evolution of AI and search engines like Google relying increasingly on third-party sources for information, businesses must adapt their strategies accordingly. Embracing digital PR as an integral part of your marketing mix will enhance visibility and foster trust and credibility among your target audiences. In a world inundated with information, strong third-party endorsements can set your business apart. Your Next Steps: Crafting an Effective Digital PR Plan Ready to take your first step into the realm of digital PR? Begin by developing a content framework that prioritizes authenticity and relatability. Identify key messages that resonate with your target audience's aspirations and pain points. Ensure your messaging remains consistent across various platforms while tailoring it to suit different audiences. Furthermore, aim to build relationships that can lead to meaningful collaborations and coverage. Remember, success in business today requires evolving your strategies to meet consumers where they are—engaging them in a digital-first world. With commitment and creativity, your in-house team can capitalize on digital PR opportunities to propel your brand forward.

+14073350095

AVAILABLE FROM 8AM - 5PM

City, State

Orlando, Florida

ABOUT US

We started this company to help small local businesses and larger ones. We are owned and operated by disabled American Veterans, and we all work from home. Most of our business is conducted via Zoom meetings, so we currently do business all over the United States. However, we still keep an eye out for the small business next door that is having a hard time. We hope you will join us and let us help you.

{"company":"TLK Creative Enterprises LLC","address":"20744 Reynolds Pkwy","city":"Orlando","state":"Florida","zip":"32833","email":"info@repmarketer.net","tos":"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","privacy":"PHA+PHN0cm9uZz5QUklWQUNZPC9zdHJvbmc+PC9wPgoKPHA+PHN0cm9uZz5UaGUgaW5mb3JtYXRpb24gcHJvdmlkZWQgZHVyaW5nIHRoaXMgcmVnaXN0cmF0aW9uIGlzIGtlcHQgcHJpdmF0ZSBhbmQgY29uZmlkZW50aWFsLCBhbmQgd2lsbCBuZXZlciBiZSBkaXN0cmlidXRlZCwgY29waWVkLCBzb2xkLCB0cmFkZWQgb3IgcG9zdGVkIGluIGFueSB3YXksIHNoYXBlIG9yIGZvcm0uIFRoaXMgaXMgb3VyIGd1YXJhbnRlZS48L3N0cm9uZz48L3A+Cgo8cD48c3Ryb25nPklOREVNTklUWTwvc3Ryb25nPjwvcD4KCjxwPjxlbT5Zb3UgYWdyZWUgdG8gaW5kZW1uaWZ5IGFuZCBob2xkIHVzLCBhbmQgaXRzIHN1YnNpZGlhcmllcywgYWZmaWxpYXRlcywgb2ZmaWNlcnMsIGFnZW50cywgY28tYnJhbmRlcnMgb3Igb3RoZXIgcGFydG5lcnMsIGFuZCBlbXBsb3llZXMsIGhhcm1sZXNzIGZyb20gYW55IGNsYWltIG9yIGRlbWFuZCwgaW5jbHVkaW5nIHJlYXNvbmFibGUgYXR0b3JuZXlzJiMzOTsgZmVlcywgbWFkZSBieSBhbnkgdGhpcmQgcGFydHkgZHVlIHRvIG9yIGFyaXNpbmcgb3V0IG9mIENvbnRlbnQgeW91IHJlY2VpdmUsIHN1Ym1pdCwgcmVwbHksIHBvc3QsIHRyYW5zbWl0IG9yIG1ha2UgYXZhaWxhYmxlIHRocm91Z2ggdGhlIFNlcnZpY2UsIHlvdXIgdXNlIG9mIHRoZSBTZXJ2aWNlLCB5b3VyIGNvbm5lY3Rpb24gdG8gdGhlIFNlcnZpY2UsIHlvdXIgdmlvbGF0aW9uIG9mIHRoZSBUT1MsIG9yIHlvdXIgdmlvbGF0aW9uIG9mIGFueSByaWdodHMgb2YgYW5vdGhlci48L2VtPjwvcD4KCjxwPjxzdHJvbmc+RElTQ0xBSU1FUiBPRiBXQVJSQU5USUVTPC9zdHJvbmc+PC9wPgoKPHA+PHN0cm9uZz5ZT1UgRVhQUkVTU0xZIFVOREVSU1RBTkQgQU5EIEFHUkVFIFRIQVQ6PC9zdHJvbmc+PC9wPgoKPG9sPgoJPGxpPllPVVIgVVNFIE9GIFRIRSBTRVJWSUNFIElTIEFUIFlPVVIgU09MRSBSSVNLLiBUSEUgU0VSVklDRSBJUyBQUk9WSURFRCBPTiBBTiAmcXVvdDtBUyBJUyZxdW90OyBBTkQgJnF1b3Q7QVMgQVZBSUxBQkxFJnF1b3Q7IEJBU0lTLiAsLiBBTkQgVVMsIElUJiMzOTtTIENVU1RPTUVSUywgRVhQUkVTU0xZIERJU0NMQUlNUyBBTEwgV0FSUkFOVElFUyBPRiBBTlkgS0lORCwgV0hFVEhFUiBFWFBSRVNTIE9SIElNUExJRUQsIElOQ0xVRElORywgQlVUIE5PVCBMSU1JVEVEIFRPIFRIRSBJTVBMSUVEIFdBUlJBTlRJRVMgT0YgTUVSQ0hBTlRBQklMSVRZLCBGSVRORVNTIEZPUiBBIFBBUlRJQ1VMQVIgUFVSUE9TRSBBTkQgTk9OLUlORlJJTkdFTUVOVC48L2xpPgoJPGxpPk1BS0VTIE5PIFdBUlJBTlRZIFRIQVQgKGkpIFRIRSBTRVJWSUNFIFdJTEwgTUVFVCBZT1VSIFJFUVVJUkVNRU5UUywgKGlpKSBUSEUgU0VSVklDRSBXSUxMIEJFIFVOSU5URVJSVVBURUQsIFRJTUVMWSwgU0VDVVJFLCBPUiBFUlJPUi1GUkVFLCAoaWlpKSBUSEUgUkVTVUxUUyBUSEFUIE1BWSBCRSBPQlRBSU5FRCBGUk9NIFRIRSBVU0UgT0YgVEhFIFNFUlZJQ0UgV0lMTCBCRSBBQ0NVUkFURSBPUiBSRUxJQUJMRSwgQU5EIChpdikgQU5ZIEVSUk9SUyBJTiBUSEUgU09GVFdBUkUgV0lMTCBCRSBDT1JSRUNURUQuPC9saT4KCTxsaT5BTlkgTUFURVJJQUwgRE9XTkxPQURFRCBPUiBPVEhFUldJU0UgT0JUQUlORUQgVEhST1VHSCBUSEUgVVNFIE9GIFRIRSBTRVJWSUNFIElTIERPTkUgQVQgWU9VUiBPV04gRElTQ1JFVElPTiBBTkQgUklTSyBBTkQgVEhBVCBZT1UgV0lMTCBCRSBTT0xFTFkgUkVTUE9OU0lCTEUgRk9SIEFOWSBEQU1BR0UgVE8gWU9VUiBDT01QVVRFUiBTWVNURU0gT1IgTE9TUyBPRiBEQVRBIFRIQVQgUkVTVUxUUyBGUk9NIFRIRSBET1dOTE9BRCBPRiBBTlkgU1VDSCBNQVRFUklBTC48L2xpPgoJPGxpPk5PIEFEVklDRSBPUiBJTkZPUk1BVElPTiwgV0hFVEhFUiBPUkFMIE9SIFdSSVRURU4sIE9CVEFJTkVEIEJZIFlPVSBGUk9NIE9SIFRIUk9VR0ggT1IgRlJPTSBUSEUgU0VSVklDRSBTSEFMTCBDUkVBVEUgQU5ZIFdBUlJBTlRZIE5PVCBFWFBSRVNTTFkgU1RBVEVEIElOIFRIRSBUT1MuPC9saT4KPC9vbD4KCjxwPjxzdHJvbmc+TElNSVRBVElPTiBPRiBMSUFCSUxJVFk8L3N0cm9uZz48L3A+Cgo8cD5ZT1UgRVhQUkVTU0xZIFVOREVSU1RBTkQgQU5EIEFHUkVFIFRIQVQgQU5EIFNIQUxMIE5PVCBCRSBMSUFCTEUgRk9SIEFOWSBESVJFQ1QsIElORElSRUNULCBJTkNJREVOVEFMLCBTUEVDSUFMLCBDT05TRVFVRU5USUFMIE9SIEVYRU1QTEFSWSBEQU1BR0VTLCBJTkNMVURJTkcgQlVUIE5PVCBMSU1JVEVEIFRPLCBEQU1BR0VTIEZPUiBMT1NTIE9GIFBST0ZJVFMsIEdPT0RXSUxMLCBVU0UsIERBVEEgT1IgT1RIRVIgSU5UQU5HSUJMRSBMT1NTRVMgKEVWRU4gSUYgSEFTIEJFRU4gQURWSVNFRCBPRiBUSEUgUE9TU0lCSUxJVFkgT0YgU1VDSCBEQU1BR0VTKSwgUkVTVUxUSU5HIEZST006PC9wPgoKPG9sPgoJPGxpPlRIRSBVU0UgT1IgVEhFIElOQUJJTElUWSBUTyBVU0UgVEhFIFNFUlZJQ0U7PC9saT4KCTxsaT5USEUgQ09TVCBPRiBQUk9DVVJFTUVOVCBPRiBTVUJTVElUVVRFIEdPT0RTIEFORCBTRVJWSUNFUyBSRVNVTFRJTkcgRlJPTSBBTlkgR09PRFMsIERBVEEsIElORk9STUFUSU9OIE9SIFNFUlZJQ0VTIFBVUkNIQVNFRCBPUiBPQlRBSU5FRCBPUiBNRVNTQUdFUyBSRUNFSVZFRCBPUiBUUkFOU0FDVElPTlMgRU5URVJFRCBJTlRPIFRIUk9VR0ggT1IgRlJPTSBUSEUgU0VSVklDRTs8L2xpPgoJPGxpPlVOQVVUSE9SSVpFRCBBQ0NFU1MgVE8gT1IgQUxURVJBVElPTiBPRiBZT1VSIFRSQU5TTUlTU0lPTlMgT1IgREFUQTs8L2xpPgoJPGxpPlNUQVRFTUVOVFMgT1IgQ09ORFVDVCBPRiBBTlkgVEhJUkQgUEFSVFkgT04gVEhFIFNFUlZJQ0U7IE9SPC9saT4KCTxsaT5BTlkgT1RIRVIgTUFUVEVSIFJFTEFUSU5HIFRPIFRIRSBTRVJWSUNFLjwvbGk+Cjwvb2w+Cgo8cD48dT5CeSByZWdpc3RlcmluZyBhbmQgc3Vic2NyaWJpbmcgdG8gb3VyIGVtYWlsIGFuZCBTTVMgc2VydmljZSwgYnkgb3B0LWluLCBvbmxpbmUgcmVnaXN0cmF0aW9uIG9yIGJ5IGZpbGxpbmcgb3V0IGEgY2FyZCwgJnF1b3Q7eW91IGFncmVlIHRvIHRoZXNlIFRFUk1TIE9GIFNFUlZJQ0UmcXVvdDsgYW5kIHlvdSBhY2tub3dsZWRnZSBhbmQgdW5kZXJzdGFuZCB0aGUgYWJvdmUgdGVybXMgb2Ygc2VydmljZSBvdXRsaW5lZCBhbmQgZGV0YWlsZWQgZm9yIHlvdSB0b2RheS48L3U+PC9wPgoKPHA+Jm5ic3A7PC9wPgo8aGlnaGxpZ2h0IGNsYXNzPSJjb21wYW55TmFtZVVwZGF0ZSI+VExLIENyZWF0aXZlIEVudGVycHJpc2VzIExMQzwvaGlnaGxpZ2h0PjxiciAvPgo8aGlnaGxpZ2h0IGNsYXNzPSJjb21wYW55QWRkcmVzc1VwZGF0ZSI+MjA3NDQgUmV5bm9sZHMgUGt3eSwgT3JsYW5kbywgRmxvcmlkYSAzMjgzMzwvaGlnaGxpZ2h0PjxiciAvPgo8aGlnaGxpZ2h0IGNsYXNzPSJjb21wYW55UGhvbmVVcGRhdGUiPisxNDA3MzM1MDA5NTwvaGlnaGxpZ2h0PjxiciAvPgo8aGlnaGxpZ2h0IGNsYXNzPSJjb21wYW55RW1haWxVcGRhdGUiPmluZm9AcmVwbWFya2V0ZXIubmV0PC9oaWdobGlnaHQ+"}