Today's Marketing

Home
Categories

October 27.2026

2 Minutes Read

Unleashing AEO Analysis Tools: Finding Effective Strategies for SMEs

Blue text promoting AEO analysis tools for SMEs

Understanding AEO: A Game Changer for SMEs

In today's evolving digital landscape, small and medium enterprises (SMEs) must adapt to the rise of AI-powered search tools. AEO, or Answer Engine Optimization, takes center stage as a transformative discipline that focuses on how brands can be effectively represented in AI-generated answers. Unlike traditional Search Engine Optimization (SEO), which primarily concentrates on ranking links, AEO seeks to ensure that brands are accurately referenced and positively framed in AI responses like those from ChatGPT and Google’s answer engines.

The Difference Between AEO and SEO

While SEO relies on tracking keyword rankings and clicks, AEO measures a brand’s visibility across answer engines. This includes whether the brand is cited in AI responses or mentioned favorably. Brands that excel in AEO gain a significant advantage, as modern shoppers often start their research using these AI tools. Therefore, being featured prominently can drive awareness and trust that traditional metrics may overlook.

Why SMEs Should Care About AEO

AEO represents a vital evolution in digital marketing that SMEs cannot afford to ignore. With more potential customers relying on AI-driven answers, having a well-crafted AEO strategy can be a differentiator in connecting with consumers early in their research process. Doing so not only enhances a brand’s presence but can also lead to improved engagement and conversions.

Practical Steps for Implementing AEO

For SMEs considering the shift to AEO, it's essential to start by analyzing current visibility in answer engines. Tools like HubSpot's AEO tool can provide insights into where your brand stands and what keywords to target for improved mentions. Making strategic content updates based on these insights can position your brand as a trusted resource in your industry.

Take Action to Enhance Your AEO

As the landscape of digital searching continues to shift towards AI, embracing AEO can empower small and medium businesses like yours to connect with consumers in more meaningful ways. Review your approach, consider changes, and position your brand to thrive in this new era of search.

SEO Strategy

Write A Comment

Please complete the captcha to submit your comment.

Related Posts All Posts

10.27.2026

How Google's New Spam Guide Impacts Indexing for SMEs

Update Understanding Google's New Spam Guide UpdatesOn October 26, Google implemented significant changes to its spam guide, specifically introducing a section titled “Only index content meant for Search.” This new directive serves as an essential reminder for small and medium enterprises (SMEs) to be cautious about how they manage shareable content. The update emphasizes the need for businesses with user-generated or collaborative pages to adopt measures such as the noindex tag or robots.txt directive to prevent non-searchable content from being indexed.The essence of this guide is to help platforms in managing content that may fall prey to spam tactics while ensuring that genuinely valuable content remains discoverable. Specifically, Google wants website owners to evaluate whether their shared content is intended for search engines or simply meant for direct access by users with links. This assessment is especially critical for SMEs, as they often leverage user-generated content to foster engagement and build community. However, without proper management of this content, they risk harming their overall search engine visibility.Why This Change Matters for SMEsFor SMEs, understanding and implementing these changes can prevent potential pitfalls in search engine visibility. Let's face it: effective online presence is crucial for thriving in today’s digital space. Implementing a noindex tag on pages not designed for discovery ensures that companies don’t dilute their SEO with content that does not serve their intended audience. This is particularly vital for small businesses trying to carve out their niche online.In a landscape where visibility is paramount, Google’s latest directives encourage businesses to maintain high-quality content while blocking pages that could mislead users or clutter search results. If your business relies on collaboration tools or user-generated content, this could directly impact how your website is indexed, subsequently affecting your traffic and visibility. As more consumers turn to online search for information and products, the importance of appearing in relevant search results cannot be overstated. Therefore, taking proactive steps to manage your site's indexing directly translates into better engagement opportunities and potential revenue growth.Key Updates from the Spam GuideThe updated guide outlines several core recommendations that every SME should consider:Noindex Tags and robots.txt: As advised by Google, implement noindex tags on pages that are not meant for widespread discovery. This applies to content that is collaborative or only meant for specific users to access. By tagging such pages, SMEs can ensure that their primary user-facing content is not overshadowed by less relevant material.Monitoring for Unexpected Spikes: Google now suggests regularly checking the Page Indexing report and Search performance report in the Search Console for any suspicious activity, such as a sudden influx of indexed pages. This could indicate spam activity, which can undermine the integrity of your site's content and user experience.Reachability of Googlebot: Ensure that any noindex directive can be reached by Googlebot. If robots.txt blocks access, Google won’t see the content, defeating the purpose of the directive. This technical aspect is crucial for maintaining your site's operational efficacy and visibility.Practical Insights for Smooth ComplianceTo navigate these new guidelines effectively, SMEs must consider accessible frameworks:Understand Your Content: Assess whether the content created on your platform should indeed be indexed or not. This understanding will help you apply appropriate directives effectively. By having a clear content strategy, SMEs can better target their audience and ensure that what customers find aligns with their goals.Utilize the Search Console: Leverage Google Search Console to receive notifications about manual actions or security issues. These updates keep you informed and allow for quick responses, enabling your business to maintain trust with your audience.Create Alerts: Establish monitoring alerts that will notify your team of spikes in published pages or indexing activity. This proactive approach can prevent spammers from exploiting your system, thus securing your online environment.Common Misconceptions about SEO IndicesIt's essential to dispel some myths surrounding Google’s indexing protocols, as misinformation can lead to ineffective strategies:Generating Spam Content: Some believe that generating a high volume of user content will always boost SEO. However, if that content is not relevant or if Google categorizes it as spam, it could harm rather than help. Quality should always take precedence over quantity.Robots.txt as a Stopgap: Many SMEs mistakenly think a robots.txt directive is enough to prevent indexing. But remember, Google can still index a page if it’s linked from another source. Relying solely on robots.txt can lead to unintended exposure. It’s crucial to know that managing visibility requires more than just basic assumptions.Where to Go From HereAs SMEs adapt to these changes, they should not view compliance as merely a chore but as an opportunity to enhance their online strategy. These adjustments provide a unique chance to refine content targeting and improve user experience. By implementing these guidelines, SMEs can foster a more trustworthy digital environment, reducing spam risks and enhancing user engagement.ConclusionAs Google's spam guide reflects the dynamics of SEO and digital content management, SMEs must stay informed to ensure compliance while promoting their valuable offerings. Your actions today can shape the perception of your brand in search engines and among your audience. Take these guidelines to heart, check your website's indexing status, and continue to refine your online presence for sustained success. Remember, the right visibility can open doors you didn’t even know existed. With these updates, you can navigate the ever-evolving landscape of SEO and position your business for long-term success in the digital world.

10.27.2026

Unlock Growth with Google Ads' New Customer Lifecycle Goals

Update Understanding Google Ads' New Retention Strategies In a recent announcement that aims to redefine how businesses engage with their customers, Google Ads is expanding its customer lifecycle goals across various campaign types, including Search and Shopping. This shift, which debuted in October, is designed to help small and medium enterprises (SMEs) optimize their advertising strategies by effectively targeting high-value customers and re-engaging lapsed buyers. By adopting these new strategies, SMEs can not only enhance their customer acquisition efforts but also foster loyalty among existing customers, ultimately driving more sustainable business growth. What’s New in Google Ads? Google has introduced a High Value acquisition mode to Shopping campaigns, allowing advertisers to focus their budget on prospective customers that closely mirror their most profitable existing clientele. This feature, which has gained traction since its initial rollout in Search and Performance Max, encourages businesses to adopt value-based bidding strategies. By prioritizing ads towards individuals who are likely to deliver significant long-term returns, SMEs can better allocate their marketing resources. This mode empowers retailers to bid higher for customers who are expected to generate a solid return on investment, making the ad spend more efficient. Benefits for Small and Medium Enterprises For SMEs, these new features offer a valuable opportunity to boost sales and improve customer retention. The ability to segment customer lists based on purchasing behavior means that businesses can create more targeted ad campaigns. For instance, a café could focus its ads on repeat coffee buyers rather than the entire customer base, thus leveraging insights from customer data to ensure more effective engagement. This level of targeting not only increases the chances of conversion but can also lead to higher customer satisfaction as recipients of these ads perceive them as more relevant. Moreover, by utilizing detailed customer data analytics, SMEs can comprehensively understand the purchasing habits of their clients. This insight then allows for predictive modeling, where businesses can forecast which customers are likely to respond positively to specific promotions or products. Consequently, SMEs that harness these insights will likely experience a stronger market positioning as they cultivate a more personalized relationship with their audience. Tapping Into Customer Lifecycle Optimization Advertisers can now set specific customer goals through a dedicated section in Google Ads. The availability of three retention modes—Re-engagement, Loyalty, and Retention-only—provides flexibility in how businesses manage their advertising efforts. Lapsed customers can be approached through tailored campaigns designed to rekindle their interest, while loyalty members receive special offers that encourage them to continue their patronage. These tailored methodologies ensure that different segments of the customer base are addressed according to their specific behaviors and purchasing history. How to Implement These Changes Effectively To utilize the new features, SMEs should first navigate to the Customer Lifecycle Optimization section in Google Ads. From here, they can create custom lists of customers based on their purchase behavior and decide how to engage them. For example, a business could identify individuals who haven't made a purchase in a while and craft campaigns aimed at incentivizing their return. This strategy could involve personalized emails, exclusive discounts, or promotions tailored to the interests of those lapsed customers, effectively nudging them back towards making a purchase. Moreover, using Customer Match lists allows vendors to target lapsed customers explicitly noted in their advertising goals, maximizing the potential to convert those who might be on the verge of returning. Timing is crucial—understanding purchase cycles, like how often coffee drinkers return compared to appliance buyers, informs the timing and nature of re-engagement efforts. By aligning marketing efforts with the specific timelines and needs of each customer group, SMEs can ensure a more effective approach to reviving sales. Insights Into Future Trends in Advertising The expansion of customer lifecycle goals is not just a trend but a reaction to the growing need for businesses to manage their customer relationships more effectively. With technological advancements driving customer expectations, it’s likely that we will see a shift towards hyper-personalization in advertising. As competition intensifies, companies that leverage data-driven insights to connect with their audience will emerge as frontrunners. This trend signifies a shift from broad marketing strategies to individualized engagement that speaks directly to the interests and needs of customers. The Role of Analytics in Advertising As businesses adapt to these updates, they must remain vigilant and continue to tweak their strategies according to the data they collect, ensuring that every marketing dollar spent is optimized for the best possible return. Using tools like Google Analytics can empower SMEs to track the performance of their campaigns, understanding not just which ads are performing well, but also why they are resonating with their audiences. This knowledge allows for the ongoing refinement of marketing strategies, ensuring greater adaptability in an ever-changing digital landscape. Conclusion: The Path Forward for SMEs Google’s enhancements to Ads offer SMEs a chance to refine their marketing approaches, focusing on the lifetime value of their customers. By embracing these innovations, small and medium enterprises can cultivate stronger customer relationships and drive sustainable growth in this digital marketplace. With numerous options available, businesses should carefully assess their strategies and experiment with these new capabilities. Now is the time to explore how these tools can optimize your advertising approach and enhance customer engagement, ultimately establishing a brand presence that is both adaptive and enduring in the competitive landscape. In summary, these newly introduced features in Google Ads are not merely tools for businesses to utilize, but rather, they present a comprehensive framework that can reshape how SMEs think about customer relationships and marketing strategies. As they navigate these changes, the businesses willing to engage deeply with their customer data are likely to gain the most traction and success.

10.26.2026

Unlocking AI Search Measurement: Key Tactics for SMEs

Update The Measurement Dilemma in AI Search In today's fast-evolving digital landscape, measuring the impact of AI search results presents significant challenges. Tom Capper, Director of Search Product Strategy at STAT, recently highlighted these measurement hurdles in a compelling webinar titled "Tactical Solutions For The Biggest AI Search Measurement Challenges." As small and medium enterprises (SMEs) attempt to navigate this new terrain, understanding these challenges and how to address them is vital for success. Not Just Traffic: The Attribution Challenge One of Capper's key insights was the underlying attribution challenge posed by zero-click searches—prominent in today's user behavior. When an AI model recommends a product like Audi but doesn't link directly to its website, businesses can lose sight of the customer journey. This shift can lead SMEs to misunderstand how their brands are discovered and recommended, ultimately affecting sales and marketing strategies. It becomes essential to measure visibility alongside tangible business outcomes rather than merely tracking clicks. For SMEs, this means adopting a more nuanced understanding of how customers discover their brands. Without this insight, businesses may mistakenly assume that a lack of website traffic equates to a lack of interest. Visibility, in this context, is not just about being seen but also understanding how your brand fits into the conversations happening online. Defining Brand Mentions: More Than Just URLs Capper emphasized the importance of distinguishing between brand mentions and source citations. For instance, if an AI generated a recommendation for Audi, focusing solely on their website's citations might overshadow the brand's visibility in broader conversations. This lack of comprehensive tracking can lead businesses to overlook critical insights about their market presence. Instead of homing in on URL counts, SMEs should identify all mentions of their brand, extending to relevant sub-brands. This comprehensive approach allows enterprises to gauge the wider market perception effectively. For example, understanding the context in which a brand is discussed can help SMEs tailor their marketing strategies and messaging to better resonate with their audience. The takeaway here is clear: your domain may not encompass every valuable appearance of your brand, so broaden your tracking to include various entities. Tracking tools and software can aid in this comprehensive analysis and provide a clearer picture of brand performance. Sampling the Right Data Another pressing issue Capper discussed was the sampling of data in AI visibility measurement. Just as a small set of keywords can skew results, an insufficient variety of prompts can give an unstable picture of AI interactions. SMEs are encouraged to experiment with different styles of prompts, such as using "People Also Ask" queries. These prompts can provide invaluable insights by representing potential customers' diverse personas, budgets, and location-based needs. Understanding how their products can answer real-world queries is crucial for growth in this competitive market. For instance, by analyzing frequently asked questions relevant to their industry, SMEs can create targeted content that addresses specific pain points, drawing in potential customers who are seeking solutions. This practice not only improves visibility but also establishes the business as a trustworthy source of information. The Role of Citations in Your Strategy Citations shouldn't be disregarded, even if they're not frontline KPIs. They still allow businesses to track competition and gain insights into industry standards. Capper suggested looking at pages cited when competitors are mentioned, which will help to identify influential third-party sources—be it review sites or relevant publications—that are valuable for improving brand representation. For SMEs, engaging with these sources can create opportunities for collaboration or promotion. Tracking these changes in brand recommendations can uncover fruitful opportunities for engagement with the right channels, shaping future strategies effectively. Keeping a pulse on industry trends and influencers can also empower SMEs to craft timely marketing initiatives that resonate with their audience. Balancing Visibility with Real Outcomes Ultimately, merging visibility metrics with actual business outcomes is essential. Capper recommended a broader approach whereby businesses should regularly evaluate their visibility alongside key performance indicators. This will present a more realistic view of their online presence and aid in making informed decisions that drive success for SMEs. Establishing a relatable customer journey is still paramount in understanding how AI naturally interfaces with search behavior. For example, an SME can track how many times their brand is mentioned in AI-generated responses versus actual customer conversions. This comparison enables businesses to refine their marketing strategies based on credible data rather than assumptions. Your Next Steps in AI Search Measurement As an SME, embracing these strategies offers not just potential growth but also resilience in an unpredictable marketplace. By recognizing that brand visibility must align with business outcomes, you can create a sustainable approach to navigating the AI search landscape. Start by defining your key performance indicators that reflect your brand's unique goals. Whether you're refining your metric frameworks or exploring new prompt strategies, these insights could profoundly influence your company. Remember, the landscape of AI search is constantly changing. Let these tactics be your guide as you strive for clarity and success. To enhance your brand's visibility, consider conducting a comprehensive review of your brand's mention landscape and measure your performance against the broader market landscape. By taking proactive steps today, you can shape your business's tomorrow! Embrace the change, and do not shy away from experimentation. Each small adjustment can lead to valuable discoveries about your audience and how your brand fits in the AI-driven future of search.

+14073350095

AVAILABLE FROM 8AM - 5PM

City, State

Orlando, Florida

ABOUT US

We started this company to help small local businesses and larger ones. We are owned and operated by disabled American Veterans, and we all work from home. Most of our business is conducted via Zoom meetings, so we currently do business all over the United States. However, we still keep an eye out for the small business next door that is having a hard time. We hope you will join us and let us help you.

{"company":"TLK Creative Enterprises LLC","address":"20744 Reynolds Pkwy","city":"Orlando","state":"Florida","zip":"32833","email":"info@repmarketer.net","tos":"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","privacy":"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"}