Today's Marketing

Home
Categories

November 03.2026

2 Minutes Read

Unlocking AI Maturity: Key Insights for SMEs in Marketing

AI maturity in marketing report banner updated for 2026

Understanding AI Maturity in Marketing

As we delve into 2026, new research reveals a significant trend in marketing: the maturation of AI utilization. While an astonishing 98% of marketing teams are leveraging AI in some form, only 10% are achieving transformational outcomes. This disparity begs the question, why is there such a gap between adoption rates and impactful results?

What Does AI Maturity Mean?

AI maturity refers to how well a marketing team transforms AI technologies into measurable results. It’s not just about the number of tools or pilot programs but rather how consistently a team can integrate those tools into effective business strategies. A marketing team at the Transformational stage, for instance, incorporates AI seamlessly into its workflows, leading to enhanced metrics like customer acquisition cost and revenue growth.

AI Maturity Stages and Their Importance

Marketers often categorize their AI utilization into four stages: Early, Emerging, Established, and Transformational. Each stage reflects a unique level of maturity where teams collect customer data, develop documented workflows, and ensure human oversight. Interestingly, research indicates that a notable 42% of marketers report advanced AI use, significantly outpacing their counterparts in sales and service sectors.

Measuring Readiness for AI Integration

How can SMEs assess where they stand in the AI maturity model? By conducting an AI maturity assessment, teams can identify their strengths and weaknesses in using AI technologies effectively. Such assessments act as a roadmap, guiding teams through the necessary steps to progress up the maturity curve.

The Future of Marketing is AI

For small and medium enterprises, understanding AI maturity is vital to leverage its full potential. As the landscape of marketing evolves, those that embrace AI thoughtfully and strategically are likely to outperform their competitors. The time for SMEs to invest in AI and enhance their maturity is now—close the gap between usage and impact.

Branding

Write A Comment

Please complete the captcha to submit your comment.

Related Posts All Posts

11.03.2026

Unlocking the Power of AI Maturity in Marketing: Essential Insights for SMEs

Update Understanding AI Maturity and Its Importance for SMEs In a world that increasingly relies on technology, artificial intelligence (AI) has emerged as a critical tool for marketing teams, especially within small and medium enterprises (SMEs). Statistics reveal that while 98% of marketing teams are utilizing AI to some extent, a mere 10% have reported transformational results from their efforts. This disconnect is what we call AI maturity—a measure of how effectively a marketing team translates AI capabilities into measurable business outcomes. It offers valuable insight into the ways organizations can adapt and evolve, making it especially relevant for SMEs seeking to compete in a crowded marketplace. Defining AI Maturity Levels AI maturity is categorized into four distinct stages: Early, Emerging, Established, and Transformational. Understanding where your team falls in this spectrum is crucial for maximizing the effectiveness of AI tools. Teams at the Early stage are still experimenting with AI technologies, often trying out various tools and techniques without a clear focus. This is a period of exploration, and while it may lack measurable outcomes, it lays the groundwork for future progress. On the other hand, Emerging teams have begun implementing these resources but need to establish measurable outcomes. They may have run a few successful AI pilot projects but are still figuring out how to integrate these efforts into their broader marketing strategies. In contrast, Established teams regularly integrate AI into workflows and see positive results, with initiatives tied directly to performance metrics. Finally, Transformational teams have mastered AI and consistently drive significant business metrics, optimizing their processes for peak performance and responsiveness to market changes. Key Insights from Recent Research Recent research shows that maturity matters more than merely counting AI tools in use. For example, 42% of marketing teams report advanced AI usage, a figure that starkly contrasts with 27% in sales and 23% in customer service. As noted by HubSpot’s 2026 State of AI in Marketing, the research included responses from over 1,700 marketers worldwide. It highlighted that success with AI hinges on a marketing team’s ability to integrate data, oversight, and metrics into their operations. This means having robust systems in place to capture and analyze the right data, which is vital for making informed decisions. How AI Maturity Can Drive Better Business Outcomes Meeting the benchmarks of AI maturity is essential for SMEs aiming to enhance their marketing strategies. By honing in on the right metrics—like Marketing Qualified Leads (MQLs) or Customer Acquisition Cost (CAC)—and ensuring that AI tools are supported by clean data and human oversight, businesses can better position themselves for growth. Engaging with AI can lead to improved customer experiences and increased revenue when done correctly. This is particularly critical for SMEs that need to maximize every investment to remain competitive. For example, let's consider a small retailer looking to optimize their ad spend. Utilizing AI analytics can help identify which demographics respond best to specific campaigns, allowing the business to allocate resources more effectively. This targeted approach not only enhances customer engagement but can also lead to higher conversion rates and return on investment. Practical Steps to Advance AI Maturity To effectively climb the AI maturity curve, here are a few actionable tips: Assess Your Current Stage: Understanding where you currently stand in AI maturity can give your marketing team a strong foundation for growth. This may involve conducting an internal review of existing AI initiatives and performance metrics. Invest in Data Readiness: Ensure that your customer data is organized and clean, as this will support your AI tools' effectiveness. Poor data quality can severely hinder your AI efforts. Consider investing in data cleaning tools or services to maintain high data integrity. Implement Human Oversight: Regular monitoring of AI outputs and performance can help mitigate errors and ensure alignment with business goals. It’s crucial for teams to have individuals who understand both the tech and the business implications, bridging the gaps where necessary. Prioritize Actionable Metrics: Focus your efforts on metrics that tie directly to measurable outcomes, helping demonstrate AI’s value. Create dashboards that visualize these metrics for easy understanding and tracking over time. Engage in Continuous Learning: The technological landscape is always evolving. Encourage your team to seek out training and resources that will keep them up-to-date on the latest AI trends and best practices. Future Predictions for AI in Marketing As we look ahead, the role of AI in marketing is likely to expand. Businesses that prioritize AI maturity will not only foster better customer relationships but also create a more sustainable competitive edge. Companies that leverage AI's capabilities early will stand to gain significantly, particularly as AI becomes clearer in its ability to drive customer engagement and satisfaction. This proactive stance will ensure that SMEs are not just participants in the market but leaders in innovation. Engagement Matters: What This Means for SMEs For SMEs, understanding AI maturity isn't just a technical exercise; it’s a crucial component of strategic marketing. The ability to transform AI use from mere activity into tangible results can make all the difference in a company’s growth trajectory. As businesses create more sophisticated marketing frameworks and enhance their understanding of AI tools, they will find roles and capabilities that are easier to leverage, ultimately resulting in significant ROI. In conclusion, the potential of AI in marketing is vast, but realizing this potential depends on achieving higher levels of AI maturity. By focusing on structured growth, aligned metrics, and customer-centered strategies, SMEs can ensure they not only keep pace with industry advancements but also lead the charge towards innovation. As the marketing landscape continues to evolve, empowered and educated teams will be the ones who succeed in leveraging AI for sustainable growth. If you want to dive deeper into AI maturity and get started on enhancing your marketing strategy, consider downloading the comprehensive report that covers everything from AI maturity assessment to practical implementation steps. By investing time now to improve AI maturity, SMEs can set themselves on a path to thrive in the digital future.

10.29.2026

Discover How B2B Brands Can Escape the Specification Trap

Update Escaping the Specification Trap: A New Era for B2B Brands In today's fast-evolving B2B landscape, many businesses have undergone a remarkable transformation—from mere suppliers of products to comprehensive solutions partners. Despite this evolution, many brands continue to identify themselves as simply ‘suppliers,’ which can create a disconnect between capability and perception. This phenomenon is termed the 'specification trap,' and recognizing it is crucial for businesses aiming to redefine their brand positioning and enhance their market presence. Understanding the Specification Trap The specification trap is particularly prevalent in industrial, manufacturing, and technical sectors, where organizations often find themselves positioning their offerings in a similar vein. They emphasize product range, reliability, price, and service, which leads prospective buyers to compare documents like spec sheets and quotes rather than understanding unique capabilities and differentiations. Although customer expectations regarding reliability and quality are valid, they are often mere table stakes, meaning businesses fail to stand out in a crowded market. Signs That Your Brand is Stuck Is your brand caught in the specification trap? Here are some indicators: your best clients see you as problem solvers but your marketing touts products; sales discussions revolve around pricing instead of client outcomes; and the language you use in catalogues doesn't reflect your value-added capabilities such as engineering or consulting. If your brand hasn't evolved to reflect your actual offerings and relationships over the years, then it might be time for a reevaluation. The Origins of the Trap The roots of the specification trap can often be traced back to how brands were built initially. Many B2B companies started as product sellers and gradually added capabilities, such as in-house engineering, custom designs, and consulting services. However, their branding often failed to keep pace with these changes, leaving a gap in both perception and reality. Consequently, while existing clients understand the value you deliver, potential customers remain unaware. Given the modern buyer's tendency to research extensively online before making contact, this lack of visibility can be detrimental. Six Steps to Escape the Specification Trap Transforming your brand and escaping the specification trap lies not in superficial changes, but in a strategic approach focused on genuine brand repositioning. Here are the six essential steps: Understand Client Values: Start by conducting interviews with loyal clients. Their insights often highlight the value they find in your services that your internal team may overlook. This valuable feedback can be instrumental in shaping your brand narrative. Analyze Market Positioning: Assess how competitors present themselves and define which category your capabilities naturally fall into versus how your branding presents you. Recognizing this gap is pivotal. Identify where your strengths can support a more robust positioning in the market. Reframe Conversations: Shift your focus from products to outcomes. Construct your brand promise around results that resonate with clients, such as productivity, safety, or innovative solutions, rather than promoting services alone. Ensure that this promise is not just aspirational but is backed by specific proof of the ways you add value. Address Diverse Buyer Needs: Create adaptable propositions for the various types of buyers you serve. Some may seek products, while others require partnerships and collaborative efforts to solve complex problems. Tailoring your messaging ensures relevance and keeps customers engaged. Utilize Storytelling: People connect with stories more than statistics. Sharing narratives about how your solutions have transformed clients’ operations allows potential buyers to visualize the partnership. Highlight the human aspect of your capabilities to create emotional connections. Implement Continuous Feedback: Establish systems for gathering ongoing client feedback to stay in tune with their evolving needs. An iterative process of feedback not only helps in refining services but also in adjusting your overall brand messaging to meet customer expectations. Creating Tangible Value in Positioning By consciously shifting brand narratives, B2B companies can position themselves as integral partners rather than interchangeable suppliers. This requires constant attention to the language used and the value communicated. Focusing on the bigger picture, such as fostering client growth or operational efficiency, allows businesses to break free from traditional service-oriented conversations. Emphasizing your commitment to achieving client success can cultivate deeper relationships. A Look into the Future: Are You Ready? As small and medium enterprises (SMEs) navigate challenges like global competition and increasing consumer expectations, those prepared to escape the specification trap stand to gain a significant advantage. Success will also hinge on their willingness to adapt to digital transformation trends that redefine how businesses engage their clients. Enhancing brand recognition through strategic positioning not only improves visibility but also strengthens long-term relationships with clients. Businesses willing to embrace this change will likely see increased loyalty and better financial outcomes. Empowering Your Brand’s Journey Commencing this transformative journey begins with a single step towards understanding your unique value proposition. By leveraging client feedback, embracing adaptability in messaging, and creating engaging narratives, your B2B brand can cultivate deeper connections and foster trust in a competitive marketplace. Together, these strategies present a powerful pathway for businesses to distinguish themselves in a crowded field. Ready to redefine your brand and escape the specification trap? Explore how a focused strategy can propel your business forward and strengthen client relationships. The journey to becoming more than just a supplier begins today with understanding and realigning your brand to the needs of your customers.

10.28.2026

Decodo's Web Data API: Essential Toolkit for AI Startups Seeking Fresh Data

Update Unlocking the Future of AI with Decodo's Web Data API As artificial intelligence continues to reshape diverse industries, access to real-time data has become crucial for startups and organizations striving for innovation. Enter Decodo's Web Data API, designed specifically to fulfill this need. By providing a unified solution for scraping, mapping, crawling, and searching, Decodo streamlines the way AI agents can gather and process web information. This launch is especially relevant for small and medium enterprises (SMEs) that often struggle with resource constraints. Why Businesses Are Turning to Web Data Solutions In today’s fast-paced digital environment, businesses face the growing challenge of integrating fresh, structured web data into their AI models. Language models traditionally rely on static information, creating barriers for agents intended to track dynamic markets, price lists, news feeds, and more. Vaidotas Juknys, CEO of Decodo, recognizes the time constraints imposed on AI startups: “AI startups don’t have time to build their own scraping infrastructure. The Web Data API gives them one key for scraping, searching, mapping, and crawling.” This emphasis on efficiency allows companies to focus on product development rather than backend challenges, paving the way for rapid growth and innovation. Navigating the Complexities: The Data Challenge for AI Agents The dynamics of data retrieval are intricate; tasks such as scraping live web pages require advanced infrastructure capable of bypassing anti-bot measures and CAPTCHAs. Not only does this involve significant engineering resources, but it also poses challenges like cleaning incomplete pages and removing extraneous content. Usually, the process of building this infrastructure can drain an organization’s resources, making it nearly impossible for smaller teams to compete. Fortunately, through Decodo's API, the complexity is significantly reduced, enabling users to effortlessly access vital information. A Closer Look at the Four Endpoints The Web Data API is built around four powerful endpoints, each addressing distinct aspects of web data collection: Scrape: Retrieves clean content from a single page, overcoming anti-bot protection, ensuring reliability in data collection. Search: Delivers live web results, replacing outdated search methods, making it easier to find relevant data. Map: Reveals the structure of a site, returning up to 147,000 URLs per call, which is crucial for understanding the organization of vast amounts of information. Crawl: Automatically follows site links, collecting up to 10,000 pages in a single job, allowing for thorough data acquisition. This integration ensures that companies spend more time focusing on their strategic goals than on maintaining diverse contracts or numerous platforms. In this way, Decodo not only reduces the complexity of data retrieval but also enhances productivity for organizations. Practical Applications: How Teams Are Leveraging the API Numerous sectors are now reaping the benefits of the Web Data API. For instance, Retrieval-Augmented Generation (RAG) teams are transforming documentation sites into clean Markdown files efficiently using a single crawl job. This not only saves time but also simplifies the process of embedding information into applications. Developers integrating live search results into environments such as IDEs are streamlining coding processes. By obtaining current data directly from the web, they can provide users with the most up-to-date information, enhancing functionality and user experience. Additionally, legal and research teams utilize mapping to efficiently locate crucial documents before crawling them, providing fast access to needed information. Furthermore, competitive intelligence teams benefit by utilizing the mapping and crawling capabilities to keep an up-to-date grasp on their rivals’ offerings over time. This proactive monitoring aids in making informed business decisions and ensures that the organization remains competitive. The Value of One Vendor, One Key With these four endpoints operating under a single API key and accessible through one dashboard, teams enjoy significantly simplified procurement processes. Imagine only needing to vet one vendor and worry about a single support queue for both billing and technical inquiries! This consolidation into one interface doesn’t just help with ease of management; it fosters a cohesive environment for new team members who can quickly learn the system without a convoluted introduction to multiple services. The Advantage of a Free Tier Decodo wisely offers up to 10,000 free requests per month, enabling small and medium enterprises (SMEs) to experiment with the API without the upfront commitment of a credit card. This allows companies to effectively run pilot projects, thus justifying the decision to adopt a paid tier later. By granting access to vital web scraping tools without a hefty initial cost, Decodo lowers the barrier to entry for many SMEs looking to incorporate AI into their operations. This free tier empowers businesses to effectively analyze their needs and understand the API's capabilities before fully committing to a paid plan. This flexibility encourages innovation and experimentation, particularly for SMEs that may have limited budgets. Conclusion: A Gateway to Innovation for SMEs The launch of the Decodo Web Data API marks a transformative step for small and medium enterprises. The combination of advanced scraping capabilities coupled with a user-friendly experience offers a tantalizing glimpse into how real-time data can enhance AI functionality. With a focus on offering accessible and efficient tools, Decodo empowers businesses to innovate and thrive in an increasingly data-driven world. Start leveraging the power of the Internet for your AI needs today! Explore Decodo's Web Data API and discover how it can help your business grow.

+14073350095

AVAILABLE FROM 8AM - 5PM

City, State

Orlando, Florida

ABOUT US

We started this company to help small local businesses and larger ones. We are owned and operated by disabled American Veterans, and we all work from home. Most of our business is conducted via Zoom meetings, so we currently do business all over the United States. However, we still keep an eye out for the small business next door that is having a hard time. We hope you will join us and let us help you.

{"company":"TLK Creative Enterprises LLC","address":"20744 Reynolds Pkwy","city":"Orlando","state":"Florida","zip":"32833","email":"info@repmarketer.net","tos":"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","privacy":"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"}